Breaking Market Myths: Why Dresdner ProSoft Chose a New Kind of PDF Partnership
For years, the German PDF market was treated as a one-option story. One dominant vendor, one way to buy, one way to support customers. Dresdner ProSoft GmbH—an established system integrator serving government, education, and defense organizations—decided that story no longer fit their clients’ reality.
As vendors shifted to rental models and direct, credit-card-based purchasing, many public sector and institutional customers were left with workflows that didn’t match their policies or procurement structures. Dresdner ProSoft saw an opportunity: instead of forcing customers to adapt to the software, they could build a partnership model where the software adapts to the customer.
This case study explores how Dresdner ProSoft partnered with Foxit to rethink what a PDF relationship could look like—moving from distant, self-service licensing to a collaborative, people-first engagement that restored simplicity, flexibility, and local support.
From “One Vendor Only” to “What Actually Works for Customers”
Dresdner ProSoft’s clients didn’t just need a PDF editor; they needed a way to procure, deploy, and support it that aligned with how they already operated. When incumbent licensing models shifted to rentals and online portals, IT teams suddenly had to juggle fragmented relationships and new payment methods that didn’t fit internal rules.
Instead of accepting those constraints, Dresdner ProSoft went looking for a partner willing to co-design a better model—one that preserved central purchasing, respected public-sector requirements, and still delivered modern PDF and AI capabilities.
What Partnership Looks Like in Practice
One of the themes running through the case study is simple: technology mattered, but presence mattered more. Dresdner ProSoft needed real people they could call, collaborate with, and bring into customer conversations when it counted.
With Foxit’s local team—especially a dedicated partner manager—Dresdner ProSoft gained exactly that. Joint meetings, responsive support, and co-selling changed the relationship from “reseller and vendor” to “shared team in front of the customer.” That shift helped:
- Enable sales with expertise by having Foxit specialists join calls and help articulate the value of Foxit PDF Editor and Foxit AI.
- Build authenticity after Dresdner ProSoft first deployed Foxit internally, replacing Adobe and proving performance improvements to their own teams.
- Grow visibility creatively through community efforts such as sponsoring local sports teams with Foxit branding, bringing a fresh face into a traditionally single-vendor market.
Results: More Than a Vendor Swap
The impact of the partnership went beyond smoother PDF workflows. Dresdner ProSoft strengthened its market position as a trusted advisor that could offer customers choice, flexibility, and responsive support—without asking them to compromise on features or security.
By aligning Foxit’s product capabilities with Dresdner ProSoft’s deep customer relationships, the two organizations created a joint story that resonated: modern PDF tools, backed by people who pick up the phone, show up on site, and help navigate change together.
Why This Case Study Is Worth Your Time
If you’re a reseller, integrator, or IT leader operating in a market where “everyone uses the same PDF vendor,” this case study offers a different perspective. It shows how questioning long-standing assumptions can open up new revenue streams, deeper customer loyalty, and a partnership model built on shared accountability rather than transactional licensing.
Download the full case study to see how Dresdner ProSoft and Foxit rewrote the rules of PDF partnerships in Germany—and what that approach could mean for your own go-to-market strategy.